Financial Services Consulting
Strategy, regulatory support, and sourcing of financial technology to power the next generation of financial services in Europe.
Services
From growth to transformation, financial services consulting enhances your business.
Strategy
Create sustainable value with expert advice on innovation, growth and transformation.
Regulation
Build trust by securing EU and UK licenses promptly and meeting compliance obligations.
Solutions
Create ROI with financial services and financial technology from reliable suppliers.
Sectors
We provide financial services consulting across a range of sectors.
Payments
Launch fast, grow volumes across rails and reduce financial crime.
eCommerce
Secure processing, increase conversions and reduce cost.
Crypto Assets
Design products, secure approvals and source technology enablers.
FinTechs
Grow with integrated commercial, technology, and funding roadmaps.
Lenders
Grow lending, reduce NPLs and automate end-to-end processes.
Banks
Build loyalty with data-led insights, personalised CX, and frictionless delivery.
Private Equity
Access FinTech deal flow and maximise portfolio performance.
Governments
Craft winning policies to generate investment, jobs and trust.
Financial Services Resources
Stay ahead with insights from our financial services consulting...
EU eMoney Institution Licence: Requirements, Capital Rules, and Process (2026)
An eMoney Institution licence enables the provision of financial services, including holding client funds and integrating payments. Many fintechs and corporates have taken advantage of eMoney to improve client engagement and build valuable businesses. Barriers to entry remain manageable for…
EU Payment Institution License: Requirements, Process, Capital Rules (2026)
An EU Payment Institution licence authorises an entity to provide regulated payment services within the European Union. The requirements are detailed, the process long and capital rules apply up front, here is what corporates and fintechs need to know about…
EU AML Regulation: Change Coming
The EU is currently developing new Anti-Money Laundering Regulation (EU AMLR) and has launched a consultation process which indicates higher AML/CTF requirements in the near term. Here is what you need to know about EU AML Regulation change.
FinTech in the Baltic States 2026: Key trends and players
In little over a decade, Estonia, Latvia and Lithuania have developed a global reputation as a hub for financial technology. Fintech in the Baltic States comprises approx. 650 companies, being local innovators and foreign investors. Quality is high, with the…
How to choose a Banking-as-a-Service provider
Banking-as-a-Service (BaaS) is when an authorised financial institution allows a non-bank to offer financial services on its infrastructure. BaaS lowers barriers to entry in financial services but creates investment and compliance obligations. The models available, their financial and practical implications…
FinTech Licenses EU
Providers of eMoney, payment, and crypto asset services in the EU must be licensed. This ensures firms operate in a legal and sustainable manner that protects clients and wider financial markets. Multiple license types exist; businesses must ascertain which is…
It pays to be Sure
From start-up to scale, Sure is by your side.
Insightful financial services consulting from an expert and engaged team, delivering practical financial services and technology solutions.